who we are

Who We Are

At Free Life Co., we’re all about one thing: outfitting riders—skiers and snowboarders—with gear that blends bold style, serious performance, and accessible price.

Rooted in passion. We started as a movement fueled by adrenaline and mountain air. Today, we stay true to that spirit, designing pieces that let you push limits fearlessly on the slopes. From park laps to deep powder runs, our gear is built for the bold.

Focused on what matters most. We’ve streamlined our offerings to deliver top-tier ski and snowboard wear. Each piece—from our iconic Baggy Snowpants V2 in multiple colors to the Digits X FreeLifeCo Denim Snow Pants—is engineered with features like 20K waterproofing, insulation, reinforced cuffs, zippered pockets, and adjustable waist tabs that riders demand 

Style meets function. Our gear isn’t just built to perform—it also looks fresh in the mountains and off-trail. Whether you prefer streetwear-inspired denim visuals or classic baggy fits, Free Life brings style without sacrificing durability

Community-driven. We’re more than an apparel brand—we’re a growing squad of riders. Through social media, collaborations with shops like Coastal Riders, and user-generated content, our community inspires everything we do Whether you’re winning street cred or just discovering the freedom of baggy snow gear, Free Life Co. stands behind you.

Accessible quality.we make top-tier performance gear affordable, without quilting out on features or comfort 

Why Choose Free Life Co.?

  • Engineered for snow: apparel built to survive and thrive in winter’s harshest elements

  • Baggy that functions: purposeful cuts with waterproofing, insulation, and reinforced construction

  • Style-first design: crossover looks that turn heads both on and off the mountain

  • Fair pricing: performance gear that’s easier on your wallet

  • An inclusive, energetic community: people over pixels—riders connecting and growing together

Join the Ride

We’re DIY at heart, fueled by real riders and real terrain. Our snow gear is made to push you into new terrain, whether that’s deep pow, park hits, or first chair to last drop. Free Life Co. is for those who dare to ride free—without compromising style, warmth, or function.

📸 Tag us in your mountain runs, share the views in #freelifeco, and help us keep building a community where living free is the only option.